They tell you to stick to what you know.

If I had listened to that advice, I would still be working double shifts in the hospitality industry. After 25 years of service, the mojo was gone. I had spent a quarter of a century building other people's dreams, managing bookings, and watching the clock tick down until I could go home and collapse.

It wasn't just tired; it was a deep, structural burnout. I realized I couldn't stand working for someone else's vision anymore. I had reached a point where I had nothing to lose—and that is a dangerous, powerful place to be.

ArtTeeShow was the side hustle that sat in the background, sidelined by long hours and exhaustion. But when the noise of the industry finally stopped, I decided to make it the main event.

I pivoted to what I truly loved: AI Content Creation and Digital Art.

THE NAME: LAYERS OF MEANING

People often ask about the name. It started as a wordplay on my French roots—"Artichaut" (Artichoke).

An artichoke has layers. You have to peel them back to get to the heart. That’s exactly what this brand is. On the surface, it’s a t-shirt shop. But peel back the layers, and it’s a digital art gallery, a mental health project, and a tech experiment.

It evolved into Art-Tee-Show: A show of Art on Tees. The mantra became simple: "Art You Can Wear."

THE PHILOSOPHY: SUPPORTING THE CREATORS

Our mission is simple but ambitious: To promote artists from every horizon—whether you are a massive name or an emerging talent working from your bedroom.

We believe art belongs on the street, not just in a gallery. Whether it’s the raw energy of Street Art, the surrealism of Collage, the rhythm of Music, or the bleeding edge of Digital/AI Art, we give it a new canvas: a premium, heavyweight t-shirt.

This is an ecosystem, not just a shop.
We partner with artists to create limited-edition collaborations.

• For the Artist: We offer a platform to monetize your work through commissions on every sale. We handle the logistics; you provide the vision.

• For the Fan: You get to support the creators you love directly. When you wear an ArtTeeShow collab, you are giving that artist visibility in the real world. You become a walking gallery.

If you are an artist looking to promote your work and get paid for it, ArtTeeShow is your platform.

THE STUDIO: FROM HARRIS TO THE WORLD

Building a global streetwear brand from the edge of the world isn't standard.

I’ve lived in the Outer Hebrides for a while now, previously working down south in Harris. I fell in love with the island life—the peace, the brutal scenery, and the language. I even learned enough Gaelic to create the "DE THA DOL?" tee (Gaelic for "What's happening?").

There is a beautiful contrast here. I am sitting in one of the most remote, peaceful places in Scotland, using high-speed Generative AI tools to create gritty, urban, cyberpunk aesthetics for the world stage. The isolation gives me the focus to build without noise.

THE TECH & THE ART

I dove headfirst into the bleeding edge of technology. While others were scared of Artificial Intelligence, I saw it as the ultimate paintbrush.

I spend hours mastering tools like Midjourney, Nano Banana Pro, and Higgsfield AI. I’m not just typing prompts; I’m engineering aesthetics. I wanted to create visuals that didn't look like "AI"—images that looked like gritty, high-end editorial photography.

This isn't "Fast Fashion." This is Algorithmic Artistry.

We use a Print-on-Demand (POD) model not because it's easy, but because it's ethical. We don't print a single shirt until you order it. No waste. No landfills filled with dead stock. Just 100% Organic Cotton, printed with high-quality DTFlex inks, sent directly to you.

THE EXHIBITS

ArtTeeShow is built on the idea of the "Exhibit." We don't just sell clothes; we curate stories.

• The Heavy Duty Collection: Born from a moment of vulnerability listening to Kanye West’s Runaway. It features the signature Bin Bag Heart—a symbol of the emotional baggage we all carry but refuse to let define us.

• CHROMA 000: A neon-soaked tribute to rave culture and the sounds of Bicep. It’s for the nights where the music is the only thing that matters.

• The Ash Long Collection: A surrealist collaboration with London collage artist Ash Long, exploring themes like "The Sunset Kiss" and "The Hypnotiser."

• The Lab: Our experimental space where we feature guest artists like the elusive digital vandal Ghost Prompt. Open to registrations soon.

THE MISSION

We are building a gallery you can wear.

When you collect a t-shirt art piece from us, you aren't just covering your back. You are supporting a rebellion against the mundane. You are supporting a founder who decided to bet on himself after 25 years of playing it safe.

This is ArtTeeShow.
Art You Can Wear.